Last week PriceWaterhouseCoopers (PwC) published their innovation benchmark report. The report is based on a global survey that was conducted with over 1220 executives in 44 countries. The goal of the research was to “understand how these leaders view innovation and what they are doing to better reap its rewards”. Within the report are several key findings that are worth highlighting:
• The survey results showed that companies are now embracing more collaborative models of innovation such as open innovation and design thinking. In fact, companies that use more collaborative approaches to innovation were twice as likely as their counterparts to expect growth rates of 15% or more.
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